The Brief

We were approached by Thermo Fisher Scientific in regards to supporting them with interactive digital products for their stand at an upcoming exhibition in Gutenberg. The team wanted to create an experience for delegates that would encourage visitors to their stand whilst retaining them for a period of time which would allow them to share information on what the company supplies. The conference itself was known to be a formal exhibition where many delegates attend for purely educational purposes. The team at Thermo scientific wanted to create a fun and engaging way to showcase their products and services to a worldwide audience.

The solution 

We built and supplied an interactive spray wall which allowed guests to play with throughout the day. This engaging piece was built within a fully branded exhibition shell which operated throughout the 3 day conference. Delegates were invited to take part in air graffiti by using interactive spray cans to colour in pre-designed scientific images. The installation of the Digital air graffiti wall ensured passers by visited the stand as they were intrigued to find out what was happening on the stand. Once creations were completed on the wall, guests could print their artwork, share on social media channels and also send to their email.

The Results

Our clients were delighted with the end results of both the build and the success of the interaction with the wall. Visitor numbers were up on last year and social media awareness was at a record high from people taking pictures at the stand.

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