The Brief

We have been working with BAFTA Scotland for over five years. The team at BAFTA Scotland always challenge us each year to provide new digital experiences at their annual awards ceremony. The brief was to engage, to entertain, and to provide relevant fun social content that can be shared by all in attendance, including their large celebrity attendees.

The Solution

The Social Jungle team provided our much loved 360 GIF experience. Guests were invited onto the 360 platform where they were asked to strike a pose in front of the camera which was rotating around them . Controlled by our team from our control platform the camera was set to a 360 degree setting. The platform and control station was fully branded, providing BAFTA Scotland with added brand awareness on both the hardware and the digital outputs that were created and shared to emails and selected social media channels.

In addition to the 360, we also provided our ‘Summit’ photo booth, which was used to create classic black and white strip photos for guests. BAFTA branding was added to these prints, where guests were also able to socially share and email the photos.

The Results

both activations added an element of fun and engagement to the after party and plenty of content was created by the guests and CELEBRITIES.

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