Introducing our AR Tower
WOW your guests with our Augmented Reality Tower.
Events bring a unique opportunity to integrate the digital and physical worlds for attendees.
As event professionals our goal is always to entertain , educate, engage or inspire our clients. So how do you leverage emerging or ‘buzzy’ technology such as AR in a meaningful way, whilst giving it a meaningful purpose to your event?
We have put together some examples of some of the best uses of AR within the Events Industry below, before introducing you to our most exciting product to date “The AR Tower”.
What is Augmented Reality?
Let’s take a quick look at the difference between AR and VR.
Augmented Reality (AR)
AR adds one or more visual layers on top of what you already see in the real world. Think Snapchat filters and Pokemon GO. It also requires less equipment than VR does.
Virtual Reality (VR)
VR doesn’t rely on the world around you. Instead, it transports you to an entirely new and virtual location. It requires special equipment, such as a headset, gloves, sticks, and olfactory devices.
Brands working with AR for Events and Activations
Pepsi Bus Shelter Ad
Augmented reality can turn a common bus shelter poster into an unforgettable and entertaining experience. And that’s just what Pepsi did with its Pepsi Max AR advertising campaign. A screen and camera were installed in a typical London bus shelter to overlay virtual objects onto a real-life camera view.
The production showcased Pepsi’s creative playful side to marketing and gave consumers an experience that they would go on to share socially for months ahead.
Now imagine installing this sort of technology into your live event space. Virtual balloons falling from the ceiling, aerial performers, the sky’s the limit. Event attendees are surprised, delighted and engaged in a unique and entertaining experience, check out the activation here: Link
Dallas Cowboys Pose with the Pros
Getting a photo with a famous sports star is high on the list for fans the world over, but it’s not always attainable. AR can play a role in bringing sports stars to life for fans and event attendees.
The Dallas Cowboys captured the sporting world’s attention last year with the launch of their augmented reality ‘Pose with the Pros’ photo booth experience. Fans walked up to a large screen which was installed around the stadium, and interacted to select their favourite players. As they posed for the photo, the players virtually walked onto screen next to them and posed for a photo. The photos were able to be shared to social media instantly. Check it out: Link
Social Jungle Introduces The AR Tower
In the same way as the above activation was produced , our technical whizz Lewis at Social Jungle HQ produced this Christmas activation using our AR tower.
Check out the video of one of our team members meeting Santa!
Integrating AR into your events and activation’s can educate, engage and entertain your attendees. It’s a chance to show the lighter side of your brand through fun and memorable experiences that bring your brand to life.
Whether its your favourite sports player, favourite celebrity or even santa, our AR tower can be used to wow your clients and build your brand awareness on social media.
Want to learn more? Email us on: getsocial@socialjungle.co.uk