GlamCam, Green Screens, and Good Times: Our July Recap

As we enter a new month, we wanted to take a look back on what was a hectic, but very enjoyable July, where our team delivered a number of incredible activations across the whole of the UK.

The month kicked off by delivering not one, but two massive activations – one in London and the other in Birmingham.

In London, we had the pleasure of returning to BST Hyde Park, where we ran our ever-popular robotic video booth activation, GlamCam, as part of British Airways’ activity at the music festival. Not only was it great to be back at the festival, interacting with such a diverse crowd, but it was also fantastic to see how much the public enjoyed engaging with the booth.

For three weekends straight, GlamCam was in non-stop action, with constant queues of festival-goers lining up to get their British Airways-branded keepsake, as a memento of their time at BST Hyde Park 2024.

And the popularity our team witnessed throughout the festival was only reinforced post-event, when our team reviewed the activation analytics. In total, GlamCam created in excess of 1,800 branded videos (which users instantly shared online), which equated to circa 153 videos per day and 27 per hour.

Furthermore, our analytics also gave us insights into the level of engagement GlamCam enjoyed – a total reach of over 280,000 and total impressions of over 930,000. Given all content created by GlamCam carried both the British Airways and BST Hyde Park branding, these stats demonstrate how incredible the activation was in terms of a brand awareness and engagement piece.

And while that was all taking place in London, we had another of our teams in Birmingham, running a bespoke activation at the Netball Super League Final.

This was a great activation to be a part of, as it really allowed our team to flex its creative muscles, in conceptualising and delivering an immersive green screen activation for fans attending the final, to be a part of.

Fans simply stood on our green flooring and posed under a netball net, as though they'd just scored a goal. After we’d captured their photo under the net, fans then had the option to share their experience on social media or simply save to their device - and of course, all content featured both the Netball Super League's and partner’s branding.

That's not all, though. After fans' experience, we instantly produced custom fridge magnets with their photo on them, giving fans a tangible takeaway from the activation, further amplifying the brand's reach.

Not only was this a fun, immersive activation, it also delivered on one of the key objectives - brand awareness, demonstrated by the activation producing over 200 images (with an average of over 40 images created per hour) which enabled the activation to achieve a reach in excess of 14,500.

The list of amazing July activations didn’t stop there, though! Towards the end of the month, we had the pleasure of working with Magners Irish Cider, to run a three-day activation in Edinburgh, which saw our incredibly popular 360 video booth in action.

Although a fun activation for people to take part in, it served an important purpose for Magners. As well as encouraging user participation, the 360 was also used as a means to increase awareness of the Magners brand and it’s summer event.

This awareness piece was further elevated by the inclusion of our vinyl wrap service, which saw our production team produce and apply a branded wrap to the 360’s platform, creating another branded touchpoint during the event, to keep the Magners brand top of mind for those at the event.

Similar to the other projects mentioned in this blog post, upon reviewing the activation’s analytics, we were thrilled to see how it performed. For example, the activation created in excess of 37 videos per day with a total reach of over 10,700 and total impressions north of 35,200 – not bad for a three-day event!

When referring back to the activation’s key objectives - raise brand awareness and provide users with a fun, highly sharable piece of content – the stats visible in our analytics showed that we had indeed, met those objectives.

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If you’re planning your next campaign or event and are looking to add a fun element to it, which not only entertains your guests on the day, but also delivers a tangible ROI, please get in touch with us – we’d love to work with you.