Graffiti Wall Activation – Innovative Digital Art for Scottish Events and Beyond
Social Jungle’s Graffiti Wall has proven to be a powerful tool for engaging audiences and amplifying brand presence at events across the UK and internationally. For example, at the SWPL Sky Sports Cup Final, fans used the graffiti wall to create personalised artwork, complete with Sky Sports branding on the digital spray cans and enclosure. This allowed fans to actively participate in the event and share their branded creations, enhancing their connection to both the SWPL and Sky Sports.
Another successful activation took place in Sweden, where Thermo Fisher Scientific used our Graffiti Wall at an industry exhibition. Customised with the company’s branding, the wall provided attendees with a hands-on creative experience, allowing them to engage with the brand in an innovative way. This unique installation not only captured attention but also allowed Thermo Fisher Scientific to collect valuable user data, bolstering their marketing outreach.
How the Technology Works
The Graffiti Wall combines cutting-edge rear-projection technology with "digital" spray paint cans that emit invisible laser signals. These lasers are detected by specialised software, allowing users to ‘paint’ directly onto the wall. Adding to the realism, each time the cans are sprayed, a sound effect mimics the sound of real spray paint, creating an immersive, authentic experience.
Versatile Options for Any Venue
While the standard graffiti wall measures approximately 10ft wide, 8ft high, and 8ft deep—ideal for larger spaces—we also offer a Touch Graffiti option for venues with limited space. This compact setup uses a large touchscreen on a plinth, making it easy to bring the graffiti experience to any setting.
Brand Awareness and Data Capture
Our graffiti wall and touch graffiti options are designed to maximise brand exposure. Custom branding can be applied to the spray cans and around the screen, helping your brand stay front and centre. The activation can also be set up to capture user data, allowing you to build marketing lists and engage with attendees long after the event.
Gamification and Shareability
To further boost engagement, we can add gamification features like timers and multiple design options, encouraging users to interact creatively. Users can print their artwork on-site, or they can share it instantly via email or text, extending the reach of your brand across digital channels.
Whether you're hosting a fan-focused event or a corporate exhibition, Social Jungle’s Graffiti Wall brings creativity, interactivity, and brand awareness to every experience. If you‘d like to learn more about both or Digital Graffiti and Touch Graffiti activations, or would like to enquire about hiring at your next event, please contact us or use the button below.