GCU Freshers 2019
The Brief
Caledonian University approached us about creating some fun interactive pieces for their annual ‘Freshers Week’ within the University campus. The aim was to provide a number of areas which would encourage new students to share their first experience of the University life.
The Solution
With a large floor space available and the aim of engaging as many students as possible, we created a variety of different outputs including experiential build, engagement and social sharing to reach the biggest audience possible, both within and outside of the University.
With Instagram being a key social media channel popular with the student age range, we decided to create three different Instagramable zones for the students to create amazing images for sharing on their social channels. Working alongside the team at the University, the decision was made to generate a ‘Love GCU’ zone, based on the ever popular ‘Love Heart’ refreshers, a ‘Bathtub’ zone – because, y’know…contrary to popular belief – students DO wash, and lastly, a VOGUE booth, which allowed the students to live their best life and strut their stuff like a model. Add to this our Aria Ring light stations, and we have the most professional Instagram picture out there. The Aria Ring lights added that extra touch of quality, allowing for the perfect selfie.
As well as the Instagram zones, we installed our Social Mosaic. Social Mosaic is a fun way of capturing every moment at freshers event and building it into a massive takeaway piece for the University to use as they wish.
We used roaming i-Pads as well as key hashtags in order to collate all relevant student images to create cleverly branded stickers which were then placed on to the Caledonian University mosaic display throughout the event.
The final output, was a large GCU branded board, which the University plan on using in the student Union.
The Freshers had so much fun taking images and placing them, eagerly awaiting the final ‘reveal’, and the University have a shiny new piece of artwork, showcasing their finest new students.
The Results
593 freshers engaged with the experience over the two days
10,674 estimated social reach via Instagram rooms
“Social Jungle brought our vision of a GCU ‘Instaroom’ concept to life and it was a huge hit with our students at Freshers’ Week.
“From design stage to delivery, the team were a pleasure to deal with; professional, creative and great fun. We can’t wait to work with them in the future!”- Kirsty Walker - Student Events Coordinator
If you’d like to get more detailed information about this case study, get in touch on: getsocial@socialjungle.co.uk
