Can React be fully branded to our campaign?

Yes — every visual element is customisable. We reskin the falling objects as your logo, products, or campaign imagery, match the backdrop and UI to your brand palette, and style the leaderboard and end-of-round screens around your creative. Our in-house team handles the design work, and you sign off on the final reskin before the game goes live.

Does React need a touchscreen, or can players join online?

Both are possible. At events, we supply a branded touchscreen tower that players gather around. For online-only campaigns, React runs through a custom URL players access from phone, tablet, or home computer — any touchscreen with internet access works. Many campaigns run both modes in parallel, with the tower at the venue and the URL shared via social and email to extend reach.

What data do we get from a React campaign?

Each player enters their email before playing, which feeds straight into your first-party database. We also report aggregate data — total plays, engagement time, top scores, leaderboard activity, and prize redemption rates where a prize mechanic is running. Scores and follow-up messages are emailed automatically after each round, so every play doubles as a post-game marketing touchpoint.

Can we use React to drive footfall to a physical location?

Yes — it's one of React's strongest use cases. Top-scoring players can be directed to a store, venue, or event to redeem their prize, turning online engagement into measurable in-person traffic. For retail campaigns, it's a simple way to convert digital attention into store visits, and it works equally well for hospitality, attractions, or event-based redemption mechanics.

Do you hire React outside Scotland?

Yes. We deliver React at events and activations across the UK, including Glasgow, Edinburgh, Manchester, London, and beyond. The online version works anywhere with internet access, and the branded touchscreen tower is fully transportable. Get in touch with your event details, location, and dates and we'll confirm availability, logistics, and lead time — including international deployments where relevant.

React Game Hire UK — The Customisable Reaction Game for Brand Activations and Experiential Events

Picture a crowd gathered around a tall touchscreen tower at a live event. One player is swiping furiously, trying to catch branded objects falling from the top of the screen. A live leaderboard pulses beside them, pushing them to beat the name one rung above. Every falling object is a product, a logo, or a piece of campaign creative — and every round draws another player into the queue. React turns a quiet corner of an event into a focal point, and a brand's campaign assets into something guests actively want to play with.

React is Social Jungle's custom-built reaction game — a 100% reskinnable digital format designed for experiential marketing campaigns, brand activations, and fan engagement programmes. We've delivered digital activation work for Rangers FC, Celtic FC, the SFA, the SWPL, the Netball Super League Final, and brands pushing to create memorable, data-rich moments at live events. React is one of the most flexible formats in our digital activations portfolio — deployable on a branded touchscreen tower at a live venue, or as a remote URL players can access from their own device.

This page covers what React is, how it works, who it's best suited to, and where we deliver it across the UK. There's an FAQ at the bottom covering the most common questions we're asked when briefs come in, and a button to get in touch at the end.

Jump to a section:

What Is It? |
What Can It Do? |
Who Is It For? |
Available Across the UK |
FAQ |
Hire React

What Is React?

React is a fast-paced reaction game where players use their fingers to catch branded objects falling down the screen. The mechanic is simple — quick reflexes, a rising score, a climbing leaderboard — but the moment-to-moment experience is everything a brand activation needs: instant to understand, competitive enough to hold attention, and visibly branded from the first frame to the victory screen.

Every element on screen is customisable. The falling objects become your logo, your product, your mascot, your campaign creative. The backdrop, UI colours, scoring panels, and end-of-round graphics are all reskinned to match your brand. That's what turns React from a game into a brand activation — players don't just play it, they absorb your visual identity for the full length of a round, then share their score with their friends afterwards.

React runs in two deployment modes: as a branded touchscreen tower we bring to your event, or as a remote URL players access from their own phone, tablet, or home device. Both modes capture the same data and feed the same leaderboard.

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What Can React Do?

React is more than a game — it's an engagement mechanic, a data capture tool, a footfall driver, and a branded content format in one. Here's what it does best.

100% Reskinnable and Fully Branded

Every visual element in React is customisable. We build the game around your campaign — falling objects reskinned as your logo, products, or campaign imagery; background and UI colours matched to your brand palette; leaderboard and end-of-round screens styled in your creative. Product launches become product-themed gameplay. Seasonal pushes become seasonal reskins. Every play is on-brand from start to finish.

Live Leaderboards and Prize Redemption

Scores feed a real-time leaderboard that players can see update as they compete. Top scorers can be rewarded with prizes — a mechanic we use to drive footfall. Players earn their win online, then visit a physical location to redeem. It's a loop that drives competition, repeat engagement, and measurable traffic between digital and physical channels.

On-Site or At-Home Deployment

React runs on any touchscreen with an internet connection. At live events, we supply a dedicated touchscreen tower — an eye-catching installation that becomes its own attraction, extending dwell time and drawing crowds. For campaigns without a physical footprint, players access React through a custom URL from phone, tablet, or home computer — ideal for always-on engagement, pre-event hype, or competitions distributed via social and email.

Email Capture and First-Party Data

Before each round, players enter their email. Final scores are sent back to them after gameplay, alongside prize information, exclusive messages, or links to your website. For brands building first-party data lists, this turns every play into a qualified opt-in. Every session also generates usage data — plays, scores, engagement time, redemption rates — that feeds straight into your campaign reporting.

Who Is React For?

React works across a wide range of sectors. These are the ones where we see the strongest results.

Brand Activations and Experiential Marketing

For product launches, campaign rollouts, and experiential activations, React turns campaign creative into an interactive format. Every round is a product interaction, a logo impression, and a data capture opportunity in the time it takes to play a game. It slots neatly into wider experiential marketing programmes, and the online deployment option means a campaign can keep running long after the live event ends.

Sports Clubs and Fan Engagement

Sports clubs use React as a matchday fan engagement format and as an always-on digital activation between fixtures. Reskinned in club colours with player imagery, crest, and partner-brand assets, it sits in fan zones, hospitality suites, and club apps. It complements our wider fan engagement activations work delivered alongside Rangers FC, Celtic FC, the SFA, the SWPL, NFL at Wembley, and the Netball Super League Final.

Corporate Events and Conferences

At conferences, awards evenings, and internal events, React is a break-out format that keeps delegates engaged between sessions and captures contact data for post-event follow-up. For B2B campaigns where lead quality matters, the pre-game email gate turns every play into a qualified touchpoint and every session into a soft conversion.

Festivals and Public Events

For festivals, fan villages, and large public events, React works as a high-footfall activation on the touchscreen tower and as a take-home format players keep engaging with after they leave the site. Extended dwell time on site, extended data capture off site, extended campaign life across the whole run.

Retail and Consumer Campaigns

In retail, React drives footfall from online to store. Run the game online as a promotional competition, and redirect top scorers to a specific store to collect their prize. The result is measurable digital-to-physical traffic in a format shoppers want to play rather than scroll past. It works well alongside our spin-to-win activation where a dual-format retail push makes sense.

React Game Hire Across the UK

We deliver React at events, activations, and campaigns across the UK, including Glasgow, Edinburgh, Manchester, London, and beyond. Our crew handles the build and on-site deployment of the touchscreen tower — transport, setup, game configuration, and live operation on the day — and our production team runs the remote URL deployment for online-only campaigns. We've also delivered brand activations internationally, including work for British Airways in Saudi Arabia.

If you'd like to see React in action before committing to a booking, visit our Experiential Playground showroom in East Kilbride, near Glasgow. We keep the touchscreen tower set up and ready to demo — you can play a round, see a reskin in practice, and understand exactly how the branding would translate to your campaign before a single contract is signed.

Frequently Asked Questions About React Game Hire

Click the ‘+’ to see the answer for each question below.

Yes — every visual element is customisable. We reskin the falling objects as your logo, products, or campaign imagery, match the backdrop and UI to your brand palette, and style the leaderboard and end-of-round screens around your creative. Our in-house team handles the design work, and you sign off on the final reskin before the game goes live.
Both are possible. At events, we supply a branded touchscreen tower that players gather around. For online-only campaigns, React runs through a custom URL players access from phone, tablet, or home computer — any touchscreen with internet access works. Many campaigns run both modes in parallel, with the tower at the venue and the URL shared via social and email to extend reach.
Each player enters their email before playing, which feeds straight into your first-party database. We also report aggregate data — total plays, engagement time, top scores, leaderboard activity, and prize redemption rates where a prize mechanic is running. Scores and follow-up messages are emailed automatically after each round, so every play doubles as a post-game marketing touchpoint.
Yes — it's one of React's strongest use cases. Top-scoring players can be directed to a store, venue, or event to redeem their prize, turning online engagement into measurable in-person traffic. For retail campaigns, it's a simple way to convert digital attention into store visits, and it works equally well for hospitality, attractions, or event-based redemption mechanics.
Yes. We deliver React at events and activations across the UK, including Glasgow, Edinburgh, Manchester, London, and beyond. The online version works anywhere with internet access, and the branded touchscreen tower is fully transportable. Get in touch with your event details, location, and dates and we'll confirm availability, logistics, and lead time — including international deployments where relevant.

Book React for Your Next Event

If you're looking for a digital activation that combines brand visibility, live competition, data capture, and footfall drive in a single format, React is worth a conversation. Tell us what you want the campaign to achieve, and we'll show you how React fits — including how we'd reskin it, which deployment mode suits your goals, and how the data flows back to you.

Explore our wider digital activations, or visit the Experiential Playground in East Kilbride to play React live before you book. Our team is always happy to walk you through a demo round and talk through the options.

Use the button below to get in touch, or email us directly at getsocial@socialjungle.co.uk.