Social Mosaic: An Unforgettable Activation for Events Across Scotland and the UK

 

Our social mosaic activation is an exciting and interactive experiential marketing solution, perfect for capturing memories at milestone events such as grand openings, anniversaries, and charity events. Social mosaic is also a great way to encourage engagement and interactivity at your event, plus the final mosaic acts as fantastic focal point to which guests are drawn, as they watch the final mosaic build to completion before their very eyes.

Furthermore, the activation is incredibly flexible; there are two types of mosaics which we can tailor to your event’s needs - physical and digital:

  1. Physical Mosaic: Guests’ photos are printed onto small square stickers, and are then placed on a grid to create the final mosaic. Following the event, our team then leaves the completed mosaic as a keepsake, perfect for displaying in the likes of our clients’ office. Additionally, we also provide a high-resolution digital version which can be published on social media and client websites.

  2. Digital Mosaic: For those with sustainability in mind, our digital version works in much the same way as the physical one, the difference being user images are digitally added to the mosaic, via a screen - helping to reduce the amount of required physical materials. This eco-friendly option is ideal for events prioritising minimal waste. This solution will work on any screen that can be connected to the internet - whether through smart technology or a connected computer.

Hands placing a sticker onto a large physical mosaic board, creating an image made up of multiple smaller event photos at an experiential activation.
A person carefully places a small photo sticker onto a grid, forming a larger mosaic image. Each sticker represents an individual photo, collectively creating a unique artwork.

So how do we capture images for the final mosaic? We have a few ways that this can be achieved; we can supply one of our cutting-edge DSLR photo booths with integrated touchscreen, or through one of our digital photo booths which are great for venues with limited space. Moreover, prior to an event, we can program the system to ‘crawl’ public Instagram accounts to identify photographs which include a specific hashtag, and automatically add them to the mosaic.

Whether choosing to capture moments through our photo booths or via Instagram through a custom hashtag, social mosaic is the perfect blend of technology and creativity. Guests can upload their event photos in real-time, making it a fully immersive experience. This activation was a standout success during Rangers Football Club’s grand opening of its fan zone in it’s New Edmiston House facility, where it enhanced the fan experience and created a visual keepsake, allowing football fans to quite literally be a part of the grand opening.

Social mosaic is perfect for engaging guests at both intimate and large-scale events throughout Scotland, the UK, and beyond. It's an innovative way to boost brand awareness, increase social media traffic, and create tangible event memories.

To learn how social mosaic can elevate your next event, you can visit our showroom, the Experiential Playground, or get in touch with our team today!

 

Our social mosaic activation in action at the official launch of Rangers Football Club's brand new multi-purpose venue, Edmiston House.

Using stationary and mobile photo booths, in conjunction with our social mosaic technology, this fan engagement experience gave fans the opportunity to quite literally be a part of the club's legacy.