Maze Mayhem — Branded Arcade Game Hire UK for Events & Campaigns

Three corridors, two chasers closing in and one power-up left in the corner. A player swerves, grabs it, and suddenly the chasers are the ones running. Ten seconds later their name jumps to the top of the leaderboard on the big screen, and the person behind them in the queue is already planning how to beat it.

Maze Mayhem is our new arcade maze chase game, built in-house by Social Jungle, the team behind fan experiences for Rangers FC and Celtic FC and activations for BAFTA Scotland and British Airways. It’s a classic arcade format with a modern finish, and every character, collectible and colour can be swapped for your own. It sits alongside the rest of our gamification products.

If you’re looking for branded arcade game hire in Glasgow, across Scotland or anywhere in the UK, this page covers how Maze Mayhem works, how it can be branded, the ways we can deliver it and who it’s for.

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Girl playing Santa’s Cookie Dash, the Christmas edition of Maze Mayhem, on a smartphone at home beside a Christmas tree, a branded online game shared by link

Santa’s Cookie Dash, the Christmas edition of Maze Mayhem, played at home on a phone. On a tighter budget, share the game by link, email or social instead of hiring a screen. Illustrative mock-up.

What Is It?

Maze Mayhem is a branded arcade game in the classic maze chase style. Players steer their character round a maze collecting everything in their path while dodging up to four chasers. Grab a power-up and the tables turn for a few seconds, with bonus points for every chaser caught. The highest scores go straight onto a live leaderboard.

It’s polished rather than retro: smooth movement, crisp illustrated characters and a soft glow, not pixel art. It plays on any device with an internet connection. On a laptop or desktop, players steer with the arrow keys. On a tablet, phone or touchscreen kiosk, large on-screen controls appear automatically, and players can swipe too.

Every branded arcade game hire includes:

  • Maze Mayhem, branded to your event, brand or campaign

  • Your choice of game mode, length and difficulty

  • Player registration with your own privacy and opt-in wording

  • A live leaderboard, on the game screen or a separate TV

  • A full export of every play after the event

  • A large touchscreen supplied by us, if you need one

Play the Christmas Edition

Santa’s Cookie Dash is Maze Mayhem dressed for Christmas. Help Santa collect the cookies without waking the kids, grab the milk to send them back to sleep, and see if you can make the leaderboard. On a computer, click the game and use the arrow keys. On a phone or tablet, use the on-screen controls.

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What Can It Do?

The format is instantly familiar, so nobody needs instructions. Everything else can be shaped around your event.

Your Characters, Your Products, Your Maze

Upload your mascot as the player, your products as the collectibles and your own characters as the chasers, or choose from our ready-made designs. Colours, fonts, logo, title graphic, sounds and every line of on-screen text are yours too, so the game feels like it was made for you, because it was.

Five Ways to Play

Pick the mode that suits the space:

  • Timed: score as much as possible in, say, 60 seconds; ideal for keeping a queue moving

  • Clear the maze: collect everything to win

  • Beat the clock: clear the maze before time runs out

  • Endless: keep going until the lives run out

  • Target score: hit a set score to win

Difficulty can be set to easy, normal or hard, or fine-tuned: speed, number of chasers and how cleverly they hunt.

A Leaderboard That Keeps Them Coming Back

Scores appear on a live leaderboard, showing today’s best, the all-time top ten and, for multi-venue campaigns, every venue at once. Show it on the game screen between players, or on a separate TV that updates itself as new scores come in. Offer a prize for the top score of the day, and people come back to have another go. Rude names are filtered out automatically.

Two Ways to Deliver It, to Suit Your Budget

We can supply a large touchscreen, set up and ready to play at your stand or venue. Or, for tighter budgets, we simply send you the link: load it on your own tablets or kiosks, or share it by email and on social as a branded online game people can play from home. Same game, same leaderboard, either way.

Data You Can Use

Players enter their name and email before they play, with your own privacy notice, terms and an optional marketing opt-in. Every play is recorded with the date, time, venue and score, and you get the full list after the event. If the venue wifi drops, scores are kept on the device and sent automatically once it’s back.

Christmas Edition: Santa’s Cookie Dash

Santa’s Cookie Dash is the Christmas edition of Maze Mayhem. Santa creeps round the house collecting cookies without being spotted by the wide-awake kids, and a glass of milk makes them sleepy so he can tuck them back into bed. Play Santa’s Cookie Dash, pair it with our North Pole Hotline, or browse our Christmas activations.

Who Is It For?

Sports Clubs and Fan Engagement

Put your mascot in the maze, your crest on the collectibles and your rivals’ colours on the chasers. Run it on concourse screens on match day, from Scottish Premiership grounds to stadiums abroad, or share it with fans online, with a leaderboard sponsors will want their name on. It works alongside our fan experience activations.

Brands and Product Launches

Turn your product into the thing everyone is chasing. A branded arcade game puts your packaging, mascot and messaging in front of players for a full minute of focused attention, and the registration form captures opt-in data at the same time. It’s experiential marketing people queue for.

Exhibitions and Trade Shows

A live leaderboard is one of the best ways to bring people back to a stand. Players chase the top spot, colleagues compete, and every play is a captured lead. Pair it with Spin to Win if you also want instant prizes.

Shopping Centres, Retail and Corporate Events

Run it across several venues with one combined leaderboard, share it with customers by email, or set up an office-versus-office competition at a staff event. See our corporate event activations for more.

Teenager playing Maze Mayhem on a large touchscreen kiosk in a busy shopping centre, a branded arcade game for hire for events and brand activations

Maze Mayhem on a large touchscreen, supplied by us and set up ready to play. A live leaderboard keeps players coming back to beat the top score. Illustrative mock-up.

Available Across the UK

Maze Mayhem is available for hire across Scotland and the whole of the UK. We’re based in East Kilbride, near Glasgow, and regularly deliver in Edinburgh and Aberdeen, as well as throughout England, from Newcastle and Manchester to London.

Because the game can be delivered as a link, it works internationally too: all a venue needs is a device and an internet connection. One of our games is live in Marseille right now, and we’ve delivered fan experiences at the UEFA Women’s Champions League final in Oslo and for British Airways in Riyadh.

Want to try it first? Play the Christmas edition online, or visit our Experiential Playground showroom in East Kilbride to play it on a touchscreen and talk through how it could look for you.

Frequently Asked Questions About Maze Mayhem

Click the ‘+’ to see the answer for each question below.

  • Maze Mayhem plays on any device with an internet connection, including laptops, desktops, tablets, smartphones and large touchscreen kiosks. On a computer, players steer with the arrow keys. On touchscreens, large on-screen controls appear automatically, and players can also swipe. It adapts to portrait and landscape screens, from a phone to a 16:9 display.

  • Yes. You can upload your own mascot as the player character, your products as the collectibles and your own images for the chasers. Colours, fonts, logo, title graphic, sound effects and every line of on-screen text can be changed too. If you don’t have artwork, you can choose from our ready-made characters instead.

  • No. We can supply a large touchscreen, set up and ready for players at your event. On a tighter budget, we can simply send you a link to your branded game to load onto your own tablets or kiosks, or share by email and on social. The link option works anywhere in the world.

  • Every score goes onto a live leaderboard showing today’s best and the all-time top players, and it can combine several venues. It can appear on the game screen between players or on a separate TV that updates itself as new scores arrive. Inappropriate names are filtered automatically, and you receive every score after the event.

  • Yes. Santa’s Cookie Dash is the Christmas edition of Maze Mayhem. Santa collects cookies around the house while avoiding the wide-awake kids, and a glass of milk makes them sleepy so he can tuck them back into bed. It can be branded for your venue or campaign, just like the standard game.

Book Maze Mayhem for Your Next Event

Tell us about your event or campaign, how you’d like to brand the game and whether you need a touchscreen, and we’ll put together a quote for your branded arcade game hire. Get in touch through our contact page and we’ll come back to you quickly.

You can also visit our Experiential Playground in East Kilbride to play it in person, or browse all our digital activations.