Fan Experience

 

In sport, the match day experience has become almost as important as the match itself. With this in mind, our team has conceptualised the following activations, specifically tailored to enhance the fan experience and encourage fan engagement. The following concepts present opportunities to:

  • Enhance the match day experience for fans

  • Encourage fan interaction and engagement

  • Introduce new ways to drive traffic to a club/organisation’s website

  • Introduce new ways to drive revenue for a club/organisation

  • Provide a vehicle for the brand to increase reach

  • Produce content which the club/organisation can use post-event

  • Provide an opportunity to capture fan data

Two young females holding iPad and looking at the screen, while in a football stadium

Fan Mosaic

Through the use of either physical photo booths stationed in the stadium concourses, or through virtual photo booths (accessed by fans via QR codes), we can deploy our social mosaic activation, which would take fans’ photos, and use them to create an amazing mosaic on the giant screens in the stadium.

The final image created by the mosaic can be absolutely anything – a star player, an image of the whole squad, or an image from a momentous day in the club/organisation’s history. Our fan mosaic activation is a great way to engage with, and entertain, fans as they wait for the match to start, but is also a great way to harvest supporter data.

If you’d like more information about our fan mosaic activation, please click the button below.

Fan Transportation

Transport fans to a scenario or environment they would never usually be able to be in. Whether it be in the team dressing room, an exclusive area of the stadium, or even on the centre of the pitch, using green screen technology coupled with our 360 booth, we’re able to simulate that experience.

That’s the visual taken care of, but to elevate the experience a little further we can also add audio to the experience, such as ambient stadium noise, to help give the experience even more of an authentic feel. The example opposite shows us transporting a user to a winter wonderland, with the addition of a snow effect, to make it look like it’s snowing.

If you’d like more information about our fan transportation activation, please click the button below.

3D Photography

Using our unique 3D photography activation, and green screen technology, we can create a very cool, unusual take away for fans. Our 3D photo tech sees nine cameras take a photo at same time (from slightly different angles), and then stitch them together in an instant, to create a 3D effect. Creating an eye-catching result on it’s own, this activation can be further enhanced with the addition of green screen technology.

As you can see opposite, we can set up certain footballing situations, to give fans a fun scenario to put themselves in – whether it’s the act of scoring an amazing goal, or diving to save a shot, this activation is sure to generate loads of engagement and fun. And as with everything we can do, the final output can be branded to ensure maximum brand exposure.

Click the button below to get in touch and discuss this activation with us.

Group of young Scotland football fans, posing with an augmented Scotland Women's player

Virtual Meet & Greet

An activation we’ve delivered for a number of football matches, this has proved to be a popular experience with fans. Using green screen technology, paired with one of our premium photo booths, we can give fans a photo experience where they can pose with their favourite player.

To deliver this experience, headshots of players (if these do not exist, we can capture these for you) are required. Fans can then simply select which player they want their photo taken with. And given this uses green screen technology, the backdrop to these photos could be ‘anywhere’ – at the side of the pitch, in the dressing room, in the stand… the possibilities are endless.

Want to find out more? Click the enquiry button below.

Stadium Tour VR

Using VR technology, transport fans from the likes of an empty dressing room, to being a part of the team on match day, sitting next to their favourite player while the manager gives his/her final instructions ahead of kick off.

A fully custom experience, we can create something completely bespoke which is aligned with your club/organisation’s brand and tone of voice. Scripting and direction will also be supplied, so the final output gives the impression of the players and manager interacting directly with the user. To elevate the experience further, ambient background noise can be added, to give the experience an even more authentic feel.

Fans will be given their own branded cardboard VR headset, which will be used (in conjunction with their smartphone) to view the content. Dynamic QR codes can be added to the headset design too, to help send traffic to revenue-driving parts of the website.

Use the enquiry button below to find out more about this amazing fan activation.